C. W. Hooper established The Lakeland Times in 1891. Due to an expansion in 1981,

The Lakeland Time's office is currently located at 510 Chippewa Street, Minocqua, Wisconsin.

The Lakeland Times is a family owned, bi-weekly paper published for the Northwoods readers of the Lakeland area. The townships included in this region are: Minocqua, Woodruff, Arbor-Vitae, Hazelhurst, Lac du Flambeau, Lake Tomahawk, Boulder Junction, Manitowish Waters, Harshaw, Park Falls, Star Lake, Winchester, Presque Isle, Mercer, Sayner and St. Germain. These townships encompass most of the counties of Oneida, Vilas and Iron. The Lakeland area is located 60-90 miles north of Wausau and is known for its beautiful lakes, woods, and outdoor activities. Tourism is the major trade in the Lakeland area along with other major businesses such such as: retail, food, restaurants, lodging, services, medical facilities, and other tourist related businesses.

The Lakeland Times features local, county, and school news; editorials; letters to the editor; employment section; sports; school scene; and community business. The paper is delivered to its subscribers on Tuesday and Friday of each week via the U.S. mail. The Lakeland Advertiser is the weekly shopper for the Lakeland area.